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NEW YORK, NY – (Marketwire - December 4, 2012) – Pure Minutes, www.pureminutes.com, has unveiled a revolutionary mobile application in Google Play
https://play.google.com/store/search?q=Pure+Minutes&c=apps. This seamless application allows callers to reach out to friends and family in the most efficient and economical manner possible. Pure Minutes subscribers who are calling abroad from the United States, Canada and Puerto Rico are now able to use this mobile application. Besides the US market, users can call from over 50 countries throughout the world to anywhere in the world by downloading the application in Google Play. Users can now call through the Pure Minutes native address book integration. In other words, they will not have to synch their existing address book with the new Android application. The contacts stored in the handsets' phonebook will be pulled up by the application and dial out directly over the Pure Minutes network without the steps normally associated with discount international products. The efficiency is brilliant; moreover, Pure Minutes is saving the subscriber anywhere from 60% to 90% on their international calling compared to the average carrier.
Pure Minutes is a leading international phone service provider in many of the foreign-born communities. It has a vast distribution network and is affiliated with many of the major money transfer organizations. "As the smart phone demographic widens, it is critical that companies like Pure Minutes adapt to these trends. Applications and developments like this are what keeps our corporation ahead of the curve," says Arnold Hammer, Sales Manager. "The Pure Minutes Android mobile application extends its reach worldwide, but we see strong patterns towards mobile users in Central America, Africa, Asia and the Middle East." Pure Minutes subscribers find dramatic savings and stellar quality. Now with the ease-of-use and diverse functionality that the Android application offers, we expect to see subscribers using our service at a much higher rate. With Pure Minutes there is no longer a dependency on the traditional calling card which many of the PRE-PAID (Non-Banking) consumers rely on as a means of communicating with family and friends abroad. This is a solution that educates these consumers to become more modern users while offering them greater savings.
Pure Minutes is aiming to convert 5 million once anonymous calling card subscribers into documented international telephone users, and is specifically targeting Hispanic, Asian, Eastern European, Balkan and Middle Eastern markets. Pure Minutes is building out a 50,000-location distribution network for point of sale cash purchases. In addition, Pure Minutes has employed teams of uniformed salespeople to utilize grassroots marketing and direct sales in many ethnic neighborhoods. Pure Minutes is currently offering $3 for free international calling to all new customers. Once their $3 trial is used, customers' phones will already be programmed, and they will only need to purchase additional credits to receive high quality calling at the lowest price. Pure Minutes is now focusing efforts on procuring un-banked international callers to become users of their international smart phone products.
Google Play, formerly known as the Android Market, is a digital application distribution platform for Android developed and maintained by Google. The service allows users to browse and download music, books, movies, television programs, and applications that were published through Google. Applications are available either for free or at a cost, and they can be downloaded directly to an Android or Google TV device through the Play Store or onto a personal computer via its website. These applications are generally targeted to users based on a particular hardware attribute of their device, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video calling).On March 6, 2012, with the merging of the Android Market and Google Music, the service was renamed Google Play to coincide with the rebranding of Google's digital distribution strategy.